Born out of a need to give students a more relevant marketing education and provide brands, agencies and organizations with new talent who can think, problem solve and work across media, marketing and advertising disciplines, the M-School resembles a tech start-up more than it does a traditional university program. Collaborative, creative, technology-forward, experimental, iterative, with an emphasis on conceptualizing and making things, the M-School was designed with the modern marketing and creative workplace in mind by both leading industry pros and LMU faculty. The M-School represents the future of education for creative business people, technologists, designers, strategists and dreamers who want to invent the future of marketing.
M-School students from the “Adaptive Media & Analytics” course took control of the AdWords account of a nonprofit organization called Tipping Point Community. Check out one group’s journey to AdWords self-discovery.